2012: Speechly Bircham Community Initiative

This entry is shortlisted in the 2012 Peer Award “Education for the Community” category

Ref: 12-014

The i In Online
teaching children and parents to manage privacy and reputation online


Overview
The i in online predominantly educates primary school children aged 9-11 and secondary school children aged 12-18, their parents and teachers about using the internet and providing their personal information online. It also highlights the potential pitfalls of sharing too much personal information on the internet when using blogs or social networking sites such as Facebook, MSN and Twitter and not managing privacy settings effectively.
More information can be found at www.theiinonline.org

Impact
As more and more of us go online to communicate and share our information and thoughts, there is an urgent need to teach good data management practices. Whilst online safety is a recognised issue for children, there is an even more important need to teach children how to behave responsibly online.
The i in online began teaching online information practices in 2009 reaching hundreds of children. In 2012 we will teach over 20,000+ children on Data Protection Day and survey their attitudes to online privacy. Our 2011 Survey on online privacy was the largest of its kind in the UK.

Innovation
In 2009 nobody was focusing on children and their personal data online. We recognised this fact and approached the Information Commissioner to seek his approval to set up training materials, a website and provide in-school teaching using our own resources.
We self funded the creation of The i in online Limited, its website, trademarks and teaching and promotional videos.
We teach, run competitions and research with hundreds of schools and colleges across UK and in Ireland and are supported by experts from media companies and social networks.


Insight
With hindsight we should have recognised the cost and the time commitment that running The i in online would require. We have been the victim of our own success in that the demand for our services and products now outstrips our resources and we are in urgent need of support in order to continue to maintain our standards.
We no longer can go into schools to teach and so are developing tools and materials for schools to licence from us.
on 27 January our Data Protection Day activities are 4 times bigger than last year and this is demanding!

Inspiration
In just over 3 years The i in online has grown from a one-off project by a law firm to become a charity with its own brand and internationally recognised for its innovative and relevant delivery of education on privacy and responsibility online.
Our website provides information and videos on data protection and information security to children, parents and teachers and has developed educational films by children for children on online privacy issues.


The Speaker

Robert Bond is Head of the Data Protection team at International solicitors Speechly Bircham, where he is also head of their CSR projects and policy. He founded The i in online in 2009 and is its Director. Robert has specialised in data protection and information security since 1984 and is a recognised global expert.
www.speechlys.com/our-people/robert-bond

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