Customer Engagement Award2018-11-30T17:17:36+00:00

The Peer Award for Excellence in Customer Engagement celebrates innovative Customer Engagement, and it does so in a way that distinguishes it from most awards for business in a number of key ways.


The Peer Awards are inspirational because finalists review each other’s innovative entries; they are open and democratic in that it is the finalists themselves that are the judges; they are easy to enter as submission and judging are online (which is also why they are global) and as there is no fixed format or length for your entry; they offer exposure in the media but also confidentiality if you prefer; entry is low-risk and the awards ceremony is a celebration of all finalists attending.

Customer Engagement Award Categories

Associate your entries with one or more of these proposed award categories, adjusting the focus of each as you like. When it comes to announcing the shortlists you may find that some have been altered to best suit the entries that are nominated.


The deadlines for 2019 will be announced later this year


The fee for each entry is £300. You can pay this before or at the time of submission.

Just having one entry nominated entitles you to be considered for a Peer Award for Excellence and to be one of our judges, and to have your company and entry featured at our website and in the Peer Awards Book that we plan to publish. Every additional entry nominated also benefits from exposure and recognition in the same way.

You will be offered additional options for a variety of benefits at each key stage. These are all explained in the PDF.

If your company has three or more Customer Engagement entries nominated then it would automatically qualify for a 2019 Peer Award for Commitment to Excellence in Customer Engagement, quite independent of whether any of these entries emerge as winner in their respective category. Alternatively achieving just one nominated entry in each of our three awards would earn your company the broader 2019 Peer Award for Commitment to Excellence. In addition to the impressive recognition that this confers on your company and department, it also means that you and your colleagues could attend the Awards Ceremony in the confidence that your company would be acknowledged at some stage in the proceedings.

Step by Step

We summarise here the five key steps in the process for Peer Awards candidates.

You should know which of our awards you wish to enter (you can enter for one, two or all three), and it could be helpful if you already know the number of different submissions you plan to make for each. Take a look at the Company Awards if you plan three or more entries. We do ask for your organisation’s logo, either as an image that can be uploaded from your computer or in the form of a link to your logo at a publicly accessible internet location. We also need this as a hi-res image for the Book.

When you complete and submit the registration form, the system will ask you to verify your email address. Please make sure that you have access to your corporate email (as opposed to a generic email like gmail or Hotmail etc.) so we can verify the organisation that you work for – which is how we vet finalists and judges for quality assurance of the integrity of the Peer Awards.

At the checkout page press the [complete] button to confirm your order (if you are ready to place it now – remember that you do not have to commit until you are ready to start submitting) and for your Dashboard to be generated.

The illustration is of an entry where a title, picture and category have been selected, and shows what we need to know about an entry and its description for the purposes of the awards.

You may draft as many entries as you like online at your Dashboard and keep making revisions until you are happy that they are ready to be submitted.

You will need to select the award category you would wish an entry to be considered for, and also to opt-in to a sector and/or region award long-list if you would like. We may subsequently fine-tune the final list of categories, to best suit the entries that get nominated.

Our entry form is completely flexible, enabling you to simply re-use materials that you may have already prepared, for other award entries for instance. You can provide a mixture of text (as little or as much as you choose), images, video and PDF. Our two suggestions are that you provide an executive overview supplemented with reference materials for judges that wish to dig deeper, and that you ensure you address each of the two judging criteria (impact and innovation).

You will be invited to supplement your entry with insights that we might use when writing about your entry in the Book we plan to publish, but that will not be included in the submission being judged. You can wait on this until after the awards are finished, if you prefer,

When your entry is ready to submit, click the ‘thumbs up’ icon on the dashboard and select any of the options offered that you would like to apply.

You may find that an entry could be suitable for other categories as well – from this or another peer award. It will be possible for you to resubmit what is basically the same entry for other categories, but it should have a clearly distinctive focus, title, content and images in each case. After all the different versions could all be judged by the same people and they might not welcome duplication.

Rather than simply just declining unsuitable entries, we frequently revert back to a candidate with requests and suggestions, so that we can hopefully nominate every entry that has the potential to be a winner, which is our intention.

Once your entry is nominated you will be offered a further selection of options.

Being nominated is something to celebrate. Every year we receive a very high quality of entries, and so being included amongst those selected is an honour and an achievement in itself. We send you an electronic badge that you can use, and are delighted to showcase your entry at our website after the judging is complete.

Also now of course, being nominated means you will feature in the Book.

When all the nominations are complete we finalise the categories and assign a quorum of nominated entries to each. It is when the shortlist is announced that finalists discover the specific award categories that their nominated entries are in, and is also when they learn about the other entries that are in the same category.

New for 2019: Confirmation of inclusion on the shortlist is subject to the agreement of the judges. It is possible that by the end of the judging process the consensus amongst the judges will be that some entries that were included by us ought to be omitted from the final list. In this way we will now be able to say that the shortlists as well as the winners are determined by the peer community.

At the awards ceremony we announce the winners of the competitive awards for initiatives that are most innovative and that have the greatest impact for each category, for each award, and for each industry sector, geographical region, and for each of the judging criteria, as well as the initiative that is the Grand Winner of an overall Peer Award.

In addition we grant qualitative awards to candidates that have three or more entries nominated for an award. So for example, you could be guaranteed acknowledgement at the ceremony with a “2019 Peer Award for Commitment to Excellence in Customer Engagement”, and your company could be included in a special section in the Book. At the Awards Ceremony we also plan to acknowledge the company that performs best overall, which takes account of all their nominated entries.

Read the Guide

User Guide

Who can Enter

Entries are invited from internal departments (Customer Engagement for instance) and from suppliers of relevant products and services.

Our one proviso is that the entry not be self-promotional, so that the nominated entries (which are basically case studies) can be presented to fellow professionals (the judges) untarnished by any sales agenda.

Entries should focus on one or more internal initiatives, all of which help present an innovative idea or approach. They can all have taken place within one client organisation, or across a number. An involved supplier can be acknowledged alongside the organisation in whose name the entry is submitted. Alternatively the entry can be in the supplier’s name, in the form of a case study championed by at least one end-user organisation.

Become a Finalist, Win an Award

It is very easy to submit entries to the Peer Awards, and we are keen to nominate any (non-promotional) entry that is clearly expressed, shows an impact in its target community, is doing something different and is likely to interest fellow practitioners (that is the other finalists and CEW (Customer Experience World) Conference attendees, who are also the judges).

The Peer Awards Ceremony

The ceremony planned for June 2018 will again be a champagne afternoon cream tea at a prestigious Central London venue. It is here that all the finalists are acknowledged and the winners announced and celebrated.

New this year is the opportunity to celebrate being a finalist (with a certificate and a photo) at the Awards Ceremony even if your entry is not a winner, and (especially with our international clients in mind) the opportunity (simply by submitting three or more nominated entries) to be guaranteed acknowledgement and success at the awards ceremony.

Peer Review (Judging)

All finalists and CEW Conference attendees are invited to also be judges, and we anticipate that it will also be possible to register just as a judge without submitting any entries, to read, review and rate the nominated entries of interest, asking questions of the other finalists for further information and greater clarity where you wish. You may adjust your ratings later with the benefit of hindsight.


Our exciting Enterprise Award provides a unique way for your company to sponsor a prestigious award, to participate with your own client entries and be sure that at least one of these will be celebrated at the Awards Ceremony, all without compromising the integrity of the award. This enable your brand to be prominently associated with innovation and excellence at the Peer Awards and across our media coverage, at the Awards Ceremony and at the Winners Summit, all for the price of half a dozen nominated entries and a table at the ceremony.

Previous Customer Engagement Finalists

All of these organisations have been finalists for the Peer Awards for Excellence in Customer Engagement in previous years, some of them multiple times. Where you see an entry highlighted this means you can click to view their showcase page…

BA; Diligent; DPG; Dublin City University; E.ON; Eastpak; Engage Mutual; Eversheds; First Capital Connect; Forrest Williams; Friends of the Earth; JogPost; Lebara; Molson Coors; Nationwide; O2; Phonographic Performance; Primark; RBS; Redrow; Sage; Severn Trent Services; Simplyhealth; Sony; TechComms; Tesco