Showcase Review 2017-04-16T10:32:30+00:00

DP World’s Global Education Programme

A Corporate Responsibility award entry from DP World for the Educating Young People category

DP World’s Global Education Programme

DP World has developed a Global Education Programme for employees to deliver in local schools as part of their volunteering leave. Working with a specialist agency and consulting with teachers, the content covers a wide range of topics to engage young people and enhance their career prospects.

It aims to reach out to 34,000 people aged 8-14 by 2020, with 70% reporting a positive impact. Despite being in its early stages, the programme has already reached over 2,000 young people, and has received great feedback from employees, students and teachers.

Global education needs are urgent, particularly in priority areas and developing economies where DP World has a presence. Indeed, 250 million children around the world cannot read or write, despite being in school.

To help address this, DP World has developed an innovative Global Education Programme for employees to deliver in local schools. The programme aims to reach out to 34,000 people aged 8-14 by 2020, with 70% reporting a positive impact.

DP World worked with a specialist education agency called EdComs to develop the programme and consulted with teachers throughout the development to ensure it was as targeted as possible. It has been designed for employees to easily deliver as part of their volunteering leave, to help build their soft skills, and to be part of their personal development plan.

Our short video also gives a helpful overview of the programme: https://www.youtube.com/watch?v=KfbQPD-9mw4&feature=youtu.be

To record the delivery of the programme and measure the feedback of our employees, students and teachers after every session, DP World created a monitoring and evaluation dashboard. Despite being in its early stages, the programme has reached over 2000 students since its launch earlier this year, and has received great feedback from employees, students and teachers.

To date:

  • 97% of young people involved said they made a connection to the material and 71% developed new skills
  • 100% of the organisations that DP World supported said they improved existing services
  • Over 90% of teachers said that the course provided their pupils with something new their school could not have provided and 85% said they would be likely to recommend DP World as an employer to pupils

The global roll out of the programme followed a survey conducted by You Gov and DP World, which found that:

  • Under half (49%) of parents of 8-14 year olds in the Middle East and North Africa are optimistic about their children’s future
  • Less than a third (28%) knew what trade and logistics mean, but once informed, two thirds (67%) believed it was important their children knew more about this industry and a similar amount (60%) would be interested in their child working in the industry

90% of all goods and freight around the world are shipped, which highlights how integral it is to engage young people in this crucial sector and raise awareness of the broad employment opportunities. As a leader in global trade and logistics, DP World wanted to ensure that our people and our resources served as a vehicle for education and that we helped young people understand more about trade and its crucial role. Through the education programme, DP World is helping ensure the future growth of a vital sector.

The programme aims to:

Boost the skills, aspirations and confidence of young people in the communities where DP World operates, raising awareness about the maritime sector, trade and logistics, and related career options:

  • Better understanding of potential careers is vital for the maritime and logistics industry.
  • The sector is changing due to new technology and the skills needed by employees are undergoing huge developments; if businesses want to tackle this looming crisis they have to play their part in increasing knowledge and skills of and for the sector.

Develop a talent pipeline of future employees in our business and within our higher education programmes:

  • The modules are designed to improve specific skills, such as numeracy, as well as encouraging children to think laterally and explore new subject areas such as sustainability and careers in the maritime industry

Help support employees’ personal and professional development:

  • The programme is designed to be easy for employees to deliver as part of their volunteering leave. Modules come with lesson plans, guidance and delivery notes, student activities and worksheets – everything our people need to help deliver an inspiring session to young students in their community. Employees can choose to deliver the modules which best suits their role and experience.

The modules cover a wide range of topics to engage young people in ports, trade and logistics. They include content such as:

  • Promoting understanding of how ports and shipping can be sustainable, and what sustainability means
  • Learning about illegal wildlife trade and understanding ways to tackle it
  • Exploring which geographical features make a good location for a new port
  • Exploring how maths helps to improve the efficiency of container transport

The Global Education Programme is now being implemented around the world, following the pilot study between March and May 2016. The pilot was run in seven countries: UAE (Dubai); UK (London); Philippines; Argentina; India (Mundra); Senegal; Pakistan.

Since the pilot, the programme has been delivered by 16 Business Units globally in over 25 schools, and has reached over 2,000 students.

To record the delivery of the programme and measure the feedback of our employees, students and teachers after every session, DP World created a monitoring and evaluation dashboard. The following statistics show the success of the programme to date (including the pilot study).

Benefits to target communities

  • 97% of young people involved said they made a connection to the material and 71% developed new skills
  • 100% of the organisations that DP World supported said they improved existing services
  • Over 90% of teachers said that the course provided their pupils with something new their school could not have provided and 85% said they would be likely to recommend DP World as an employer to pupils

Benefits to employees and DP World as an organisation

  • Increased employee engagement: 100% of DP World employees that took part said that their commitment to DP World had been improved, and 94% said they had improved their job related skills
  • Employees also learnt about the positive impact day-to-day work has on local communities and the importance of our ports. 85% of respondents to our internal survey agreed their self-confidence and job satisfaction were improved by the experience of taking part in the programme. 74% agreed that delivering the modules gave them an awareness of wider social issues

The following quotes are taken from around the world as part of our ongoing evaluation process:

  • Students on the favourite thing they learned:
    • “How to improve our economy and make our country an established country”
    • “That there are a lot of jobs at the port and they are around the world”
    • “What sustainability means and how important it is”
    • “Learning about solar energy”

 

  • Employees on their highlights:
    • “The highlight was the enthusiasm the kids had; they were really eager to participate and voice their opinions”
    • “The relationship building within the community was a great highlight for me personally; the school, faculty and students were blown away that we visited their school from so far away”
    • “The children’s dedication and keenness to learn more about DP World was quite fascinating. One child took to us so much that he followed us after the class saying he was ready to work with us already!”

 

  • Teachers on the best aspect of the session:
    • “The interactivity, the communications skill, the quality of experience showed”
    • “A higher level of awareness on sustainability and global trade”

Developing skills in a crucial sector

One of the distinctive aspects of the programme is its focus on developing skills for a future talent pipeline in one of the world’s most vital industries. As the YouGov survey commissioned by DP World showed, there is a major need to increase awareness of trade and logistics among young people and their parents.

90% of all goods and freight around the world are shipped, which highlights how integral it is to engage young people in the sector and the employment opportunities. The logistics and maritime sector is a rapidly changing and increasingly innovative sector, and it is therefore essential to engage young people as early as possible to help them understand trends and developments.

Encouraging a diverse workforce

The programme is a helpful way to break down gender and diversity barriers. The modules are being delivered by men and women of all ethnicities, which shows young people that there are no barriers to entering our industry. One of the employees in the pilot explained that their highlight was “the excitement the girls showed when they realised that they could also become terminal operatives”.

Strengthening communities

The programme also supports intergenerational contact in terms of employees passing on insights to a younger generation. As one of DP World’s employees commented, the initiative provides “great relationship building within the community”.

Measuring impact to inform and improve

The programme is available to all DP World employees across the world, in eight languages and in classrooms of differing technological capabilities. A key question in the development of this programme was, ‘how do we measure the impact of this programme in a way which transcends digital, developmental and geographical barriers?’

In partnership with EdComs, DP World developed an evaluation strategy whereby students, employee volunteers and teachers contribute their feedback through questionnaires written for each specific audience in mind, provided in the local language, and available online or on paper. Questionnaire responses feed into one purpose-built education portal, and the impact of the programme can be measured on a school, local and global level.

A class of students participating in one module in Vancouver can be compared with a class participating in the same module in Manila. DP World can use the insight accessed through the portal to seek ways in which to constantly improve the programme and to ensure the programme is making the impact on students, teachers and employees.

Attracting the best talent

People are increasingly focused on employment that has a positive impact on the world, and employers who want to attract the best talent need to consider how they can meet this demand. Having an initiative like the Global Education Programme certainly helps address this need, as it gives our people a way to contribute to the development and growth of their local community.

79% of employees who took part in our pilot study said they would do their jobs better as a result of being involved in the initiative, and 96% said they would be more likely to talk about DP World positively.

Expert partners

Working with educational experts has been key to the successful creation and implementation of the programme. DP World partnered with EdComs, the UK’s largest communications and marketing agency specialising in education, who provided the necessary expertise to develop materials suitable for 8-14 year olds and robustly tested the modules with teachers to ensure the programme was as tailored and appropriate as possible.

Tailored to meet needs

As the scheme is global, there are of course a wide range of employees that will deliver it and an array of different pupils that have differing needs. Having a variety of nine different modules means we can deliver on the diverse needs of schools and different interests of volunteers.

The modules are also differentiated for younger and older students, providing different levels of challenge across school age groups. For younger students (age 7-11), DP World also developed a series of illustrated characters who represent DP World’s diverse workforce. The characters help bring the programme to life in a relatable way for younger students.

 

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