This entry is shortlisted in the 2012 Peer Award “Technology for People” category
Bringing Learning Online for the Advertising Industry
career long learning for professionalism in a fast paced business
To support the IPA’s Continuous Professional Development programme and recognising the need for quality benchmarks in the industry, the professional body (IPA) launched an industry qualification in 2004 – The Foundation Certificate, an online learning programme targeting new entrants into the business. The IPA now boasts six qualifications that support career development up to Board Director level. In 2010, the IPA unveiled new versions of existing qualifications and two new programmes featuring dynamic interactive online learning to enable time starved agency staff access to cost effective learning when it suits them. Over 30% of IPA member staff has an IPA qualification.