This entry was shortlisted in the 2012 Peer Award “Sustainability and the Environment” category
Encouraging Consumer Recycling
using your brand to influence customers and inspire behaviour change
One of Coca-Cola Enterprises’ commitments is “to set the standard for sustainable packaging, achieve zero waste in our operations and recycle more packaging than we use.” Our approach to recycling is carbon driven: packaging accounts for 48% of the cradle-to-grave carbon footprint of our business.
To lower our carbon footprint we need to address how we produce packaging; the quality of the recycling schemes in place to support collection; and finally the behaviour of our consumers.
This is why CCE is focusing on educating and inspiring people to recycle more through recycling programs.