Ultimately the information we will require is the sort of material that you would put together if you were asked to speak about your initiative at a conference. So if and when your submission is nominated you could imagine what you would prepare were you to have ten minutes to present your entry to an audience of fellow-professionals, with supporting visuals if you like, followed by time to answer questions. The only difference is that this is being done online, with your audience viewing your prepared entry in their own time.
To save you time we have split this into a two-stage process, very similar to most awards in fact. For the submission stage you only need consider the text element of your entry. It is only when you know that your entry is nominated that you would put together the visuals for your presentation. This means you do not need to waste time on this if your entry is declined.
We need to know what you set out to achieve and how you went about this. This should include something about the impact your initiative has had or is having, something about how you have had to be creative – for instance in terms of what you are doing or how you are going about it, and something about what you have learned from the process and that your peer judges would find a useful “takeaway” for themselves from reading about your work.
Our guideline to judges is to allow ten minutes to review any single entry. And so your final material should not take any longer to absorb. It is with this in mind that we restrict content to not more than ten minutes worth of video and text combined (where text is rated at 300 words a minute).