Entries are invited from internal departments (Data and Analytics for instance) and from suppliers of relevant products and services.
Our one proviso is that the entry not be self-promotional, so that the nominated entries (which are basically case studies) can be presented to fellow professionals (the judges) untarnished by any sales agenda.
Entries should focus on one or more internal initiatives, all of which help present an innovative idea or approach. They can all have taken place within one client organisation, or across a number. An involved supplier can be acknowledged alongside the organisation in whose name the entry is submitted. Alternatively the entry can be in the supplier’s name, in the form of a case study championed by at least one end-user organisation.