Project Description

This page showcases the overview of the entry of a 2015 Peer Awards for Excellence finalist, which was judged at conference.
Winner of the Educating Young People category.

Interested in this year’s Peer Awards?
FINALIST: Experian
Entry Title: Values, Money and Me (VMM)
Talk Title: Groundbreaking Financial Education Resource for Primary Schools
Category: Educating Young People (Corporate Responsibility)
Sector:  Professional Services
A partnership between pfeg (Personal Finance Education Group) and Experian sees primary schools in financially disadvantaged areas transformed into Centres of Excellence in financial education.

This gives thousands of school children access to a life-changing financial literacy programme – giving them the skills, knowledge and confidence they need to be able to make the right financial decisions and manage their money well.

Schools are becoming beacons of best practice in teaching children and young people about money and making a significant and lasting impact on their local communities.

We have worked with a number of organisations such as pfeg, TES and LEA who have helped us reach a wide range of educational stakeholders.

Our ‘Centre of Excellence’ programme has incorporated VMM into the school financial education lessons and is estimated to have reached around 21,000 children.

Our analytics shows a steady increase in the use of the website.

We are building further relationships with key media sources around the UK to promote the use of VMM, along with a revised marketing strategy to explore other opportunities i.e. social media campaigns which will increase our overall engagement.

The resource tackles a variety of issues and dilemmas that provide a multitude of opportunities for children to get involved, through group and classroom discussions to role play.

The resource includes a wide range of supporting materials, including fact sheets, quizzes, exercises and games all designed to engage the children and bring the content to life.

Aimed at Key Stage 1 and Key Stage 2 pupils, activities are related back to relevant curriculum links and a curriculum assessment schedule helps fit the resources into lesson planning and evaluate their impact.

Values, Money and Me introduces children to the world of money through a range of tasks, plans and dilemmas faced by the residents of Pride Place.

From saving up for a pet, to supporting a school charity, through to understanding what their parents’ taxes pay for, Values, Money and Me brings to life for children the world of money and how it affects them and others – and, importantly, how they can take responsibility for managing money.