Project Description
| FINALIST: | OMV | |
| Entry Title: | Resourcefulness | |
| Talk Title: | OMV employees – face to the public and sustainability implementation drivers | |
| Category: | Employee Engagement (People & Performance) | |
| Sector: | Utilities | |
| OVERVIEW | ||
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OMV Employees’ Engagement on sustainability is a highly strategic and innovative approach to integrate sustainability into the employee’s journey. It aims at creating passion, commitment and engagement through a common vision.
OMV group-wide program comprises activities in more than 30 countries world-wide. It uses synergies with performance, training and development programs and introduces innovative approaches, such as gamification and project creation through leaders and talents. Initiatives have to be skills-based and need to provide high impact for beneficiaries AND OMV as well as to create engagement and ambassadorship. Sustainability becomes the responsibility and passion of each and every employee. |
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| IMPACT | ||
| OMV uses different pillars to provide meaning and pride in an industry often seen very critically with regard to social and environmental responsibility:
– Integration in talent and leadership development to support career advancement and preparation for future roles (“Everybody who wants to make a career at OMV has to take responsibility for sustainability.”) – Individual targets in MbO (create ownership, passion, meaning and pride) – Volunteering and mentoring to support a common vision creating win-win for OMV, communities and environment (business partner and employer of choice) – Gamification to reach out to all 25,500 employees (connect to company strategy) |
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| INNOVATION | ||
| OMV’s program is unique compared to industry peers, but also to best in class companies with regard to sustainability engagement. No green washing and campaigning. We really mean it!
– Strongly bound to OMV strategy and business – Integrated in OMV career development and performance management – Supporting initiatives of high importance for long-term sustainability – High-impact and skills-based with strong leadership commitment and involvement – Strongly monitored to support educational aspect and high leverage – Top-down and bottom-up approach motivating self-initiative, raising commitment for achieving specific outcomes – Dedicated time and resources for innovation and constant improvement (e.g. gamification) |
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| INSPIRATION | ||
| OMV’s Employees’ Engagement for sustainability evolved out of the need to integrate a topic often perceived as soft and more a nice-to-have than a must-have. A highly strategic and fully embedded approach was used to overcome challenges such as:
– How to provide meaningful activities and constantly improve? – How to raise mutual understanding and common vision in an industrial environment? – How to reach out to more than 25.000 employees (partly in remote areas) and actively involve them? – How to create tension in the process and raise curiosity? – How to develop state-of-the-art tools for different target groups? |
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