For most campaigns, learners and managers are given practical branded takeaways (e.g. pens, mugs). These giveaways encourage senior leaders to ask “What’s this all about?”. We also encourage fun and competition. Here are two examples.
For the launch of the Passport, we created a board game to reinforce concepts about the Passport as well as encourage competition on questions about CA priorities and resources.
For the Credit Management Challenge, we collaborated with an external partner, Jollydeck, on a month-long game-based campaign involving a countdown, avatars, short rounds of online quizzing and the opportunity to rise up a leaderboard.