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In 2016, Maxus Global launched Walk the Talk: an intensive coaching experience, available to staff, aiming to lead a change in gender equality in the advertising industry. By exploring the barriers that women face in business, it gives participants the chance to focus on their ambitions, arming them with the confidence they need to take steps towards their ‘bigger game’.

Over 800 women have completed the course and 22 secured promotions within eight months. Its success has inspired other agencies and clients to take up the initiative, while WPP plans to implement the programme for 60 senior EMEA women.

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